VANS - ‘THIS IS OFF THE WALL’ GLOBAL CAMPAIGN ‘23
Vans has always been a skate brand at its core. But following some recent business challenges, they wanted to inject some new life into the brand to reach more audiences while staying true to their skating roots. I created this new look for Vans while working at Anomaly LA under Kevin Lyons, Derek Vander Griend, and Joaquin Salim. The work ultimately helped Anomaly win the pitch and become Vans’ first global agency.
The revamped creative approach celebrates the uniqueness of every creative journey. The photography invokes blurry, colorful portraits that capture a sense of movement and dynamism to encourage people to discover their own, one-of-a-kind path.
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Vans has always been a skate brand at its core. But following some recent business challenges, they wanted to inject some new life into the brand to reach more audiences while staying true to their skating roots. I created this new look for Vans while working at Anomaly LA under Kevin Lyons, Derek Vander Griend, and Joaquin Salim. The work ultimately helped Anomaly win the pitch and become Vans’ first global agency.
The revamped creative approach celebrates the uniqueness of every creative journey. The photography invokes blurry, colorful portraits that capture a sense of movement and dynamism to encourage people to discover their own, one-of-a-kind path.
