SUNGLASS HUT - “ELECTRIFY YOUR SUMMER” OOH NYC
Sunglass Hut's summer campaign, aptly named "Electrify Your Summer", was designed to take over the SoHo area with vibrant warm weather vibes. We selected high foot traffic areas and reminded people that a Sunglass Hut Store was just around the corner.
Working with SGH, I was in charge of the design and creative direction of all the out of home work.
Sunglass Hut's summer campaign, aptly named "Electrify Your Summer", was designed to take over the SoHo area with vibrant warm weather vibes. We selected high foot traffic areas and reminded people that a Sunglass Hut Store was just around the corner.
Working with SGH, I was in charge of the design and creative direction of all the out of home work.
