Every year around Black Friday, Foot Locker has a special event called the Week of Greatness. It's a celebration for sneakerheads around the world where Foot Locker receives exclusive products only available during that week. This year's overarching theme was uniting sneaker enthusiasts of all walks of life and their dedication to the obligation of having all the rarest colorways/models possible. 
I was in charge of developing an identity for the program, including all creative direction and design, and even a custom shoe box. I also managed to source one of our favorite photographers, Alexis Gross.

All rights reserved. Website updated 05.17.23