FOOT LOCKER X ASICS - THE SUN AND THE SNAKE

The objective was to create awareness for the ASICS Dojo Pack in order to boost sales for both Foot Locker and ASICS. In addition, both companies wanted to elevate their presence in sneaker culture. The target audience was anime fans and sneakerheads. We created “The Sun and the Snake,” a five-part anime series about a samurai on a quest to reclaim his stolen sneakers starring Luka Sabbat, Princess Nokia and YFN Lucci.
I provided the series with typography, packaging design, and creative direction on background props.

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