FOOT LOCKER - WEEK OF GREATNESS 17’

The theme for Foot Locker's Week of Greatness in 2017 was "Greatness Does Good". The idea was for influencers to donate or buy pairs of shoes of their choice from their collections or sponsors. Large proceeds were sent to Puerto Rico in the aftermath of Hurricane Maria.
We developed a bold typographical approach in a design system that was modular, could scale globally, was foolproof to implement, and looked good.


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